Wake Your Sleepy Subscribers


Subscribers who don’t open your emails and don’t engage with them are damaging your sender reputations so use our LOL framework to shake them awake:

If you haven’t emailed some of your subscribers in a while, don’t worry, we’ve all been there and this Terrible Friend campaign gets their forgiveness, reduces spam complaints and gets their permission to stay in touch in a really elegant way:

Both the LOL campaign and the “Terrible Friend” campaign are documented in this FYEO dossier.